Of course, email marketing is still efficient! I am doing email marketing for my business and website now. It brings me 400+traffic every day! I use the iKode Newsletter Server, it is a opt-in email marketing software! Very impressive, maybe you can have a try! Hope to help with your business!
Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. May these tips, tricks and secrets make it easy and powerful for you.
1.Avoid $$$ Signs in Email Marketing Campaigns
2.Avoid Mistyped Addresses by Requiring Retyping
Defining Opt-In Email Marketing