Regarding optimizing for MSN
Technology is one thing that has got the maximum competition at the current moment. Therefore it is very natural that if there is some technological things that have come up as a recent product can be expected to grab the attention of everyone. All the companies who are a service provider for such services go on a bid and therefore the bidding process gets closed as soon as it opens. This is the thing that has happened with the Auction of the wireless spectrum. One also gets to know how the overall thing is carried on and how big companies approach the auction.